eFirst has added iPhone development to its list of services. Built using Apple XCode and Objective C, iPhone apps have been taking the world by storm. Our first application provides an interface onto the eFirst ticketing system, to allow our customers to search for and buy tickets, as well as receive barcodes directly on the phone for scanning at an entry point. Already approved by Apple, the first use of this application will by for the Sydney Film Festival 2-14 June, 2010.