eFirst is proud to supply the website and ticketing services for the Sydney Film Festival in 2010 and 2011. Based off our extensive experience in festival ticketing, SFF were keen to provide a highly scalable and reliable system that can meet their complex needs. As an added bonus, the revised and improved 2011 iPhone festival app has won a prestigious Mobi award (Australian Mobile Award) in the category of best Mobile payment app, and was selected as a finalist in 2 other award categories. The iPhone application allows customers of the Sydney Film Festival a range of useful features including browsing the program, buying tickets, and receiving barcodes on the phone for scanning at the cinema door for entry. iPhone sales and scanning well received by the film going public, average 5 / 5 star rating, with excellent feedback from festival goers.