eFirst is proud to supply the website and ticketing services for the Sydney Film Festival in 2010. Based off our extensive experience in festival ticketing, SFF were keen to provide a highly scalable and reliable system that can meet their complex needs. As an added bonus, SFF are also the first eFirst client to use our new iPhone interface to our ticketing system. Codenamed SFF2010, the iPhone application allows customers of the Sydney Film Festival a range of useful features including browsing the program, buying tickets, and receiving barcodes on the phone for scanning at the cinema door for entry. The 2010 festival was a resounding success; box office sales up 18% on previous records, 66 sold out sessions, including 5 in the State Theatre (2034 seat capacity), and 100% uptime from the system during the main festival selling period. iPhone sales and scanning well received by the film going public, average 4.5 / 5 star rating, with excellent feedback from festival goers.