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Treloar Roses

Project in Brief


  • Design
  • Production
  • Strategy
  • Technology


  • Content Management System (CMS)
  • Online Store


  • ASP
  • Backend Console
  • Database (SQL)
  • Flash
  • Hosting
  • JavaScript
  • SSL
Visit Website - http://www.treloarroses.com.au/
Treloar Roses was founded by the late Ted Treloar during the early 1960ís. He started selling rose plants from his nursery located at the back of his fruit and vegetable shop. Frustrated by the problems of obtaining newer releases and quality roses he purchased some land and began a lifelong career in growing roses.
It was during the 1960ís that Ted saw the potential in sending rose plants direct to customers by mail order, they travelled extremely well during the winter dormant season.

Since, Treloar have discovered the massive potential in reaching a worldwide audience via the web, and approached eFirst for a live eCommerce-based shopping cart and Content Management System.

eFirst developed the website from the ground up, and provided CMS access to Treloar, allowing them to make changes to the website on the fly using the CMS-based WYSIWYG editor.

Payments made through the site are processed using eFirst's own secure online payment system.