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		<title>eFirst Late Breaking News</title>
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			<title>eFirst Late Breaking News</title>
			<link>http://www.efirst.com.au/news_rss.asp</link>
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		<item>
			<title>eFirst wins Mobi</title>
			<link>http://www.efirst.com.au/news.asp#n1</link>
			<guid>http://www.efirst.com.au/news.asp#n1</guid>
			<description>eFirst has won a prestigious Mobi award (Australian Mobile Awards) for the best Mobile Payments app for our Sydney Fiilm Festival 2011.  eFirst joins the ranks of some of the best talent Australia has to offer in mobile development, and provides recognition that our app frameworks and development practices are in line with the best organisations nationwide.</description>
			<pubDate>Mon, 12 Sep 2011 14:00:00 GMT</pubDate>
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			<title>Melbourne Cabaret Festival iPhone application!</title>
			<link>http://www.efirst.com.au/news.asp#n2</link>
			<guid>http://www.efirst.com.au/news.asp#n2</guid>
			<description>Winter is a thriving time for festivals in Melbourne, and eFirst is proud to announce another collaboration with one of this city's growing events; the Melbourne Cabaret Festival!

The Melbourne Cabaret Festival 2011 iPhone application launched successfully this morning and the word is spreading through social media forums before official launch in The Age on 17 June

Get on board and have a look at the festival; it's sure to be one of the year's highlights!</description>
			<pubDate>Tue, 07 Jun 2011 14:00:00 GMT</pubDate>
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			<title>Smooth launch for SFF</title>
			<link>http://www.efirst.com.au/news.asp#n3</link>
			<guid>http://www.efirst.com.au/news.asp#n3</guid>
			<description>Sydney Film Festival up this morning for full program sales. Nice smooth launch and sales powering through.</description>
			<pubDate>Tue, 10 May 2011 14:00:00 GMT</pubDate>
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			<title>2011 Bigpond Adelaide Film Festival a Huge Success</title>
			<link>http://www.efirst.com.au/news.asp#n4</link>
			<guid>http://www.efirst.com.au/news.asp#n4</guid>
			<description>The 2011 BigPond Adelaide Film Festival has been a huge success with 30 sold out sessions and an overall increase in attendances of 22%, contributing to a 16% increase in box office revenue from 2009 (festival was last held in 2009).

BAFF audience members also voted via SMS and online to vote the stunning new Australian film SNOWTOWN (Best Feature), the thrilling and poignant SENNA (Best Documentary)  and the moving THE PALACE (Best Short) in the BigPond Audience Awards.

Of the 48 Australian films that screened at 2011 BAFF, ten new Australian features from established and emerging filmmakers had their world premiere, amid the 150 films from 49 countries that screened throughout the festival’s duration.</description>
			<pubDate>Wed, 16 Mar 2011 14:00:00 GMT</pubDate>
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			<title>Melbourne Queer Film Festival iPhone app launched! </title>
			<link>http://www.efirst.com.au/news.asp#n5</link>
			<guid>http://www.efirst.com.au/news.asp#n5</guid>
			<description>eFirst has successfully launched its latest iPhone app for the Melbourne Queer Film Festival 2011! 

We're proud to annouce our partnership with MQFF for the coming three festivals with the aim to develop the relationship between technology and entertainment to its greatest potential. </description>
			<pubDate>Wed, 23 Feb 2011 14:00:00 GMT</pubDate>
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			<title>JDRF Ride to Cure - Another successful year</title>
			<link>http://www.efirst.com.au/news.asp#n6</link>
			<guid>http://www.efirst.com.au/news.asp#n6</guid>
			<description>This year the Ride to Cure Diabetes raised over $1 million in critical funds for Australian research in type 1 diabetes, thanks to over 300 Riders, who spent the preceding months in creative and industrious fundraising activities as well as training for the spectacular cycle event.  Most of the funds donated were processed through eFirst's fundraising and eCommerce system built specifically for JDRF.</description>
			<pubDate>Thu, 03 Feb 2011 14:00:00 GMT</pubDate>
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			<title>BAFF iPhone app listed as new & noteworthy in iTunes AU</title>
			<link>http://www.efirst.com.au/news.asp#n7</link>
			<guid>http://www.efirst.com.au/news.asp#n7</guid>
			<description>Hot off the heels of the release of the BAFF iPhone application, iTunes AU has listed the app in New and noteworthy under the entertainment section. See iTunes for more under iPhone > Entertainment > New & Noteworthy.</description>
			<pubDate>Tue, 01 Feb 2011 14:00:00 GMT</pubDate>
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			<title>BAFF now onsale!</title>
			<link>http://www.efirst.com.au/news.asp#n8</link>
			<guid>http://www.efirst.com.au/news.asp#n8</guid>
			<description>eFirst is pleased to announce that the full program for the 2011 BigPond Adelaide Film Festival has been released, with sales going gangbusters.  iPhone downloads and purchases moving smartly as well.</description>
			<pubDate>Thu, 27 Jan 2011 14:00:00 GMT</pubDate>
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			<title>Big year ahead</title>
			<link>http://www.efirst.com.au/news.asp#n9</link>
			<guid>http://www.efirst.com.au/news.asp#n9</guid>
			<description>2011 will be a big year for eFirst, with discussions already underway with our festival clients for upcoming requirements. We look forward to continued growth in the eFirst team, with new opportunities and development on the horizon. 



Image above: MIFF 2010 Sponsor Reel  design by XYZ Studios. eFirst is a proud partner of the Melbourne International Film Festival. </description>
			<pubDate>Wed, 15 Dec 2010 14:00:00 GMT</pubDate>
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			<title>6 iPhone apps and counting...</title>
			<link>http://www.efirst.com.au/news.asp#n10</link>
			<guid>http://www.efirst.com.au/news.asp#n10</guid>
			<description>So far this year, eFirst have released 6 iPhone apps with another 2 already in pre-production, and due for submission to Apple before Christmas.
2010 is now officially the eFirst year of the App.
In addition, we're looking at some new, and very exciting possibilities in iPhone land.  Ssssh!  Not just yet, but it is close.</description>
			<pubDate>Thu, 02 Dec 2010 14:00:00 GMT</pubDate>
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			<title>Position Available: Technical and Support Manager </title>
			<link>http://www.efirst.com.au/news.asp#n11</link>
			<guid>http://www.efirst.com.au/news.asp#n11</guid>
			<description>eFirst require the services of a Technical and Support Manager to complement our growing base of festival and event based clients. Download the Position Description here. Applications close 15 December 2010.

Further queries can be emailed to: jobs@efirst.com.au. </description>
			<pubDate>Thu, 02 Dec 2010 14:00:00 GMT</pubDate>
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			<title>Midsumma iPhone app profiled in local media</title>
			<link>http://www.efirst.com.au/news.asp#n12</link>
			<guid>http://www.efirst.com.au/news.asp#n12</guid>
			<description>During the first week of availability the Midsumma iPhone app has been highlighted in local media, including MCV and Southern Star, as well as celebrated during the Midsumma launch party and most recent eNews mail out. 

Don't forget to sign up to the Midsumma News to hear all the latest goss. </description>
			<pubDate>Tue, 30 Nov 2010 14:00:00 GMT</pubDate>
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			<title>BigPond Adelaide Film Festival website launched! </title>
			<link>http://www.efirst.com.au/news.asp#n13</link>
			<guid>http://www.efirst.com.au/news.asp#n13</guid>
			<description>The BigPond Adelaide Film Festival 2011 website officially launched at 11am (Adelaide time) today. Browse highlights of the program and order passes and tickets to selected events before the rush begins. 

eFirst has worked with BAFF to provide new social media functionality across the site, including Share and Commenting features, to maximise participation and community within the festival and its passionate audience of film aficionados. </description>
			<pubDate>Mon, 29 Nov 2010 14:00:00 GMT</pubDate>
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			<title>Midsumma iPhone app launched! </title>
			<link>http://www.efirst.com.au/news.asp#n14</link>
			<guid>http://www.efirst.com.au/news.asp#n14</guid>
			<description>eFirst is proud to supply the Midsumma11 iPhone application, our first festival for the new year! The Midsumma app, available from midnight this morning, provides an exclusive preview of the full Midsumma program before official release on 1 December. </description>
			<pubDate>Tue, 23 Nov 2010 14:00:00 GMT</pubDate>
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			<title>New partnership with the Bigpond Adelaide Film Festival</title>
			<link>http://www.efirst.com.au/news.asp#n15</link>
			<guid>http://www.efirst.com.au/news.asp#n15</guid>
			<description>The Bigpond Adelaide Film Festival has confirmed a partnership with eFirst for 2011. eFirst will be providing website and ticketing services, as well as introducing an iPhone application for the first time. The new BAFF website will launch on 30 November. </description>
			<pubDate>Mon, 15 Nov 2010 14:00:00 GMT</pubDate>
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			<title>Surf Life Saving Lotteries</title>
			<link>http://www.efirst.com.au/news.asp#n16</link>
			<guid>http://www.efirst.com.au/news.asp#n16</guid>
			<description>eFirst are proud to announce a new online website and payment processing system for Surf Life Saving Lotteries, hosted by eFirst. eFirst has combined with Surf Life Saving Lotteries to successfully deliver an electronic ticketing and content management system which has helped promote them to become the 5th largest lottery in Queensland. eFirst will continue to work with SLSL to pioneer new and exciting ways of purchasing lottery tickets for future growth.</description>
			<pubDate>Tue, 02 Nov 2010 14:00:00 GMT</pubDate>
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			<title>Melbourne Fringe Festival</title>
			<link>http://www.efirst.com.au/news.asp#n17</link>
			<guid>http://www.efirst.com.au/news.asp#n17</guid>
			<description>The Melbourne Fringe Festival and eFirst continued to develop their relationship in 2010, finding ways to innovate and develop a ticketing service unique to the Fringe experience. eFirst is delighted to work with Melbourne Fringe to bring independent artists from across the state, country and the world to stages in Melbourne.  </description>
			<pubDate>Thu, 14 Oct 2010 14:00:00 GMT</pubDate>
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			<title>Melbourne Writers Festival box office records</title>
			<link>http://www.efirst.com.au/news.asp#n18</link>
			<guid>http://www.efirst.com.au/news.asp#n18</guid>
			<description>The Melbourne Writers Festival has experienced another successful year in both program and attendance, continuing to break box office records. This year represents eFirst’s third year providing ticketing services to MWF. The usability of the eTix system continues to soar, with 80% of tickets sold through the festival website. </description>
			<pubDate>Sun, 12 Sep 2010 14:00:00 GMT</pubDate>
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			<title>New partnership with the Brisbane International Film Festival</title>
			<link>http://www.efirst.com.au/news.asp#n19</link>
			<guid>http://www.efirst.com.au/news.asp#n19</guid>
			<description>The Brisbane International Film Festival is set to kick off with a bang after an 18 months hiatus, with eFirst along for the ride supplying the website, ticketing system and iPhone application. eFirst looks forward to its continuing relationship with Festival Director, Richard Moore, and to our new partnership with Screen Queensland. </description>
			<pubDate>Sun, 29 Aug 2010 14:00:00 GMT</pubDate>
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			<title>MIFF wrap up</title>
			<link>http://www.efirst.com.au/news.asp#n20</link>
			<guid>http://www.efirst.com.au/news.asp#n20</guid>
			<description>Melbourne Film Festival wraps up with yet another box office record... with 6 consecutive box office increases over the last 6 years eFirst is very proud to continue to be associated with MIFF - we love clients getting good leverage from our technology!
</description>
			<pubDate>Sun, 15 Aug 2010 14:00:00 GMT</pubDate>
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			<title>Melbourne Writers Festival underway</title>
			<link>http://www.efirst.com.au/news.asp#n21</link>
			<guid>http://www.efirst.com.au/news.asp#n21</guid>
			<description>Melbourne Writers Festival underway today with unprecedented demand for Joss Whedon tickets - selling out almost the entire Melbourne Town Hall in less than a day.</description>
			<pubDate>Thu, 15 Jul 2010 14:00:00 GMT</pubDate>
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			<title>Melbourne Film Festival (MIFF) now live</title>
			<link>http://www.efirst.com.au/news.asp#n22</link>
			<guid>http://www.efirst.com.au/news.asp#n22</guid>
			<description>Melbourne Film Festival now live with full program - always a solid day of sales, this years MIFF is going as strong as ever!</description>
			<pubDate>Thu, 08 Jul 2010 14:00:00 GMT</pubDate>
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			<title>3 more iPhone apps in development</title>
			<link>http://www.efirst.com.au/news.asp#n23</link>
			<guid>http://www.efirst.com.au/news.asp#n23</guid>
			<description>3 more iPhone apps in development; Melbourne International Film Festival, Melbourne Writers Festival and Melbourne Fringe Festival all to use eFirst iPhone framework for ticketing and festival information.  

By using the app, patrons of each festival will have instant, up to the minute access to ticketing, information and purchased tickets stored on the phone.

The app framework has been improved, based on our successful work with the Sydney Film Festival - we now support iTouch and other apple devices with wifi (eg iPad).  You can buy tickets in wifi range, and load those tickets at the cinema door for scanning with no wifi or 3G connection enabled.</description>
			<pubDate>Mon, 28 Jun 2010 14:00:00 GMT</pubDate>
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			<title>SFF kicks off with a bang</title>
			<link>http://www.efirst.com.au/news.asp#n24</link>
			<guid>http://www.efirst.com.au/news.asp#n24</guid>
			<description>Opening Night at Sydney Film Festival an outstanding success - scanning of 2000+ iPhone and printed tickets for the sellout Opening Night session South Solitary goes off without a hitch.  Let the festival roll!  </description>
			<pubDate>Tue, 01 Jun 2010 14:00:00 GMT</pubDate>
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			<title>SFF Launched - All systems go!</title>
			<link>http://www.efirst.com.au/news.asp#n25</link>
			<guid>http://www.efirst.com.au/news.asp#n25</guid>
			<description>Sydney Film Festival went live at 9am - with bookings storming in.  iPhone use running at about 16-20% of total web traffic.</description>
			<pubDate>Thu, 06 May 2010 14:00:00 GMT</pubDate>
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			<title>SFF2010 iPhone app approved</title>
			<link>http://www.efirst.com.au/news.asp#n26</link>
			<guid>http://www.efirst.com.au/news.asp#n26</guid>
			<description>Our new iPhone app for Sydney Film Festival  was recently approved by Apple, and will now be available from 5 May from App store and iTunes.  Stay tuned for the feature set!</description>
			<pubDate>Sun, 25 Apr 2010 14:00:00 GMT</pubDate>
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			<title>iPhone application for Sydney Film Festival almost complete</title>
			<link>http://www.efirst.com.au/news.asp#n27</link>
			<guid>http://www.efirst.com.au/news.asp#n27</guid>
			<description>iPhone application for Sydney Film Festival is almost complete, and will be available in time for the launch of the Sydney Film Festival (2-14 June 2010).  Previews of the app to target users have been met enthusiastically; a range of features not seen in other apps will assist in a rapid uptake of the technology by festival patrons.
The app will be available free from Apple's App Store in mid-late May.</description>
			<pubDate>Sat, 17 Apr 2010 14:00:00 GMT</pubDate>
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			<title>Office fitout completed</title>
			<link>http://www.efirst.com.au/news.asp#n28</link>
			<guid>http://www.efirst.com.au/news.asp#n28</guid>
			<description>eFirst new corporate office fitout has been completed by A1Officefitouts.  We look forward to completing the move to the groovy, new environment.</description>
			<pubDate>Thu, 04 Feb 2010 14:00:00 GMT</pubDate>
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			<title>Sydney Film Festival</title>
			<link>http://www.efirst.com.au/news.asp#n29</link>
			<guid>http://www.efirst.com.au/news.asp#n29</guid>
			<description>eFirst has won a website and ticketing services contract with the Sydney Film Festival (SFF:2-14 Jun 2010). 
SFF were impressed with our many features including scanning access control, integrated POS and the upcoming development of iPhone and mobile applications.  Key in their selection criteria were our ability to deliver scalable and managed festival ticketing services.
SFF join our growing ticketing portfolio which includes other leading festivals including Melbourne Film Festival, Melbourne Fringe Festival and Melbourne Writers Festival.</description>
			<pubDate>Sun, 17 Jan 2010 14:00:00 GMT</pubDate>
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			<title>Centralised eCommerce system for The University of Melbourne</title>
			<link>http://www.efirst.com.au/news.asp#n30</link>
			<guid>http://www.efirst.com.au/news.asp#n30</guid>
			<description>
eFirst to supply centralised eCommerce system to The University of Melbourne - 05 Jan 2010
eFirst has released details of a new centralised eCommerce system for the University of Melbourne due for release in Q2 of this year.  The system will allow most faculties and departments within the university to sell goods and services to students and the wider public.  eFirst has also integrated the eCommerce system with TechnologyOne (ASX:TNE) - the supplier of student services systems for many leading educational institutions.
The University of Melbourne joins our other large institutional client Monash University.</description>
			<pubDate>Mon, 04 Jan 2010 14:00:00 GMT</pubDate>
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			<title>eFirst virtualisation completed</title>
			<link>http://www.efirst.com.au/news.asp#n31</link>
			<guid>http://www.efirst.com.au/news.asp#n31</guid>
			<description>As part of our continual upgrading of infrastructure, eFirst recently moved into virtualised service provision with VMWare.  By utilising VMWare technologies we are able to run more flexible service delivery for clients, including scaling up and down systems to meet demand - particularly important for our ticketing and other short run services.  Total available bandwidth now exceeds 1000 Gb - more than enough for the most demanding clients.</description>
			<pubDate>Mon, 14 Dec 2009 14:00:00 GMT</pubDate>
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			<title>eFirst purchase new corporate office</title>
			<link>http://www.efirst.com.au/news.asp#n32</link>
			<guid>http://www.efirst.com.au/news.asp#n32</guid>
			<description>After paying rent for more than 12 years eFirst recently purchased an office in Bay Rd Cheltenham.  The new premises results in reduced travel to work for most staff, and a further lowering of our businesses carbon footprint (eFirst is completely certified carbon neutral see http://noco2.efirst.com.au).  Office fitout will be by A1Officefitouts who've done a fantastic job on the interior design and fixtures. www.a1officefitouts.com.au</description>
			<pubDate>Mon, 30 Nov 2009 14:00:00 GMT</pubDate>
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			<title>MIFF Film Festival!!</title>
			<link>http://www.efirst.com.au/news.asp#n33</link>
			<guid>http://www.efirst.com.au/news.asp#n33</guid>
			<description>The main MIFF website (not an eFirst website) has been taken offline in response to successful attacks by Chinese hackers - a story which is getting very wide press coverage.  All web requests have for the main website been directed to the ticketing website provided by eFirst.

eFirst's network has been undergoing concerted attention from Chinese sources, but remains secure and fully operational.  The ticketing site remains open for business, and customers can purchase with confidence that their details are secure.

eFirst is overseeing a critical response project team with the Melbourne Film Festival to restore services for the main website.

Related coverage:
http://www.news.com.au/technology/story/0,28348,25840613-5014239,00.html

</description>
			<pubDate>Sun, 26 Jul 2009 14:00:00 GMT</pubDate>
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			<title>eFirst to providing the ticketing for Barbie's 50th anniversary</title>
			<link>http://www.efirst.com.au/news.asp#n34</link>
			<guid>http://www.efirst.com.au/news.asp#n34</guid>
			<description>eFirst is pleased to announce ticketing and POS services for Barbie's 50th anniversary exhibition in Melbourne.  
Includes print at home ticketing, scanning tickets at entry door, and POS services for merchandising.</description>
			<pubDate>Tue, 10 Feb 2009 14:00:00 GMT</pubDate>
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			<title>eFirst announces ticketing contract with Woodend Winter Arts Festival</title>
			<link>http://www.efirst.com.au/news.asp#n35</link>
			<guid>http://www.efirst.com.au/news.asp#n35</guid>
			<description>eFirst announces ticketing contract with Woodend Winter Arts Festival.  Includes allocated seating and print at home ticketing.</description>
			<pubDate>Sun, 08 Feb 2009 14:00:00 GMT</pubDate>
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			<title>JDRF Spin to Cure</title>
			<link>http://www.efirst.com.au/news.asp#n36</link>
			<guid>http://www.efirst.com.au/news.asp#n36</guid>
			<description>eFirst have just launched the online portal for The Spin to Cure Diabetes 2009 following the great success of the system in 2008.

Spin is an outdoor stationary bicycle competition where each five person team, must "spin" for 40 minutes in a stationary "race" to see who can ride the furthest distance.

In 2009, the Spin to Cure Diabetes will take place in Sydney, Melbourne, Brisbane and Adelaide.

To donate or join in visit  spin.jdrf.org.au</description>
			<pubDate>Sun, 01 Feb 2009 14:00:00 GMT</pubDate>
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			<title>Carbon Neutral</title>
			<link>http://www.efirst.com.au/news.asp#n37</link>
			<guid>http://www.efirst.com.au/news.asp#n37</guid>
			<description>eFirst has achieved 100% carbon offset status, as audited by an independant third party.  All of our services, consulting, hosting, and eCommerce are 100% offset through government accredited offset programs.  For further details, please contact eFirst or see http://noco2.efirst.com.au/</description>
			<pubDate>Mon, 01 Dec 2008 14:00:00 GMT</pubDate>
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